When you offer a consumer an incentive, it is much easier to get them exercising. Especially when it is a financial one. Colun Light from Chile has launched the ‘Así da gusto pagar campaign’ which let customers rather pay with exercise than with money. Each item has a ‘label’ with how much the item cost in a number of calories. Although you have to pay for at least one good at the shop, they burn calories and save money for the other goods. See the campaign in action:
liekevanwilpen 